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Closing Of WSJ Law Blog Signals Strength Of Law Blogs, Not A Decline Of Blogs

Wall Road Journal authorized correspondent Ashby Jones (@jonesashby) introduced final week that the WSJ Regulation Weblog — launched in 2006 and after 20,000 posts — was shutting its doorways, efficient instantly.

Regulation Weblog’s closure doesn’t sign a decline of regulation agency regulation blogs. If something, it suggests the energy of blogs.

No query, the WSJ’s leaping on the regulation weblog bandwagon again in 2006 added credibility to the authorized blogosphere. Jones is correct:

It had a easy title however a novel method to authorized information within the pre-Twitter period: a one-stop place for breaking information, fast and clear evaluation and full of life takes on probably the most compelling tales, developments and personalities shaping the occupation.

Regulation Weblog was the primary of its form on the WSJ and was an instantaneous hit, attracting readers from all corners of the authorized world. Its success helped usher in a form of Golden Age for blogs at WSJ and encourage the expansion of a wider, authorized blogosphere.

Some within the authorized neighborhood noticed the information of WSJ Regulation Weblog’s shuttering as an indication that regulation blogs could also be dying. Like we haven’t learn the “dying of blogs” headline any variety of occasions through the years.

Taking a look at what WSJ is doing, although, is an indication that simply the other is true. It demonstrates the energy, not the weak point, of authorized running a blog.

WSJ, which makes its cash by promoting subscriptions to content material behind paywalls, is shifting all authorized content material penned by Ashby Jones and different authorized reporters on the Regulation Weblog onto the principle Journal web site — accessible provided that you pay.

Robert Ambrogi (@bobmbrogi), a veteran journalist who headed a few authorized newspapers and is now a blogger, responded on Fb to the speculation that shuttering the Regulation Weblog was an indication regulation blogs are on the decline.

This isn’t about blogs. It’s a couple of information group making an attempt to funnel its readership in the direction of particular merchandise. The issue for the WSJ was that these blogs have been diverting readers from the principle content material pages. If something, that means the energy of the blogs, not the weak point of running a blog.

A enterprise improvement head in giant regulation was proper there with Ambrogi that we’re evaluating apples and oranges. The WSJ was proscribing entry to subscription-only content material, whereas regulation companies don’t straight derive income from their authorized weblog publications.

As well as, in contrast to the WSJ, most regulation companies didn’t have publications till the arrival of regulation blogs. Regulation agency web sites are neither publications nor journalism within the sense of the WSJ. Transferring blogs inside a regulation agency web site primarily based on the Regulation Weblog’s closing would imply the dying of publications that regulation companies didn’t have earlier than their blogs.

Lest there be any doubt of the WSJ’s objective, the 20,000 weblog posts that Ashby Jones mentioned would proceed to be accessible at their authentic URL’s are already behind a paywall. Even Jones’s submit saying that Regulation Weblog was closing is behind the paywall.

Kevin O’Keefe (@kevinokeefe) is the CEO and founding father of LexBlog, which empowers attorneys to extend their visibility and speed up enterprise relationships on-line. With LexBlog’s assist, authorized professionals use their subject material experience to drive highly effective enterprise improvement by means of running a blog and social media. Go to LexBlog.com.

LexBlog additionally hosts LXBN, the world’s largest community {of professional} blogs. With greater than 8,000 authors, LXBN is the one media supply that includes the newest lawyer-generated commentary on information and points from across the globe. Go to lxbn.com now.

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