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eBay vs. Amazon: What’s the Difference?

eBay vs. Amazon: An Overview

Whether or not you checklist issues whereas at house in your pajamas, have cash despatched on to you, or drop packages off within the mail, utilizing eBay or Amazon is less complicated than the yard gross sales of yesteryear. However which main e-commerce web site is greatest? It would assist to know how every of those corporations makes cash.

Key Takeaways

  • eBay has made promoting on its web site simpler through the years by implementing a less complicated construction for calculating the payment for merchandise offered.
  • Amazon’s payment construction is a little more difficult, having variable referral and shutting charges, with the latter being based mostly on the product’s weight.
  • Itemizing on Amazon permits patrons to buy proper from the Amazon web site and sellers may even have Amazon fulfill the order in the event that they select to have it saved at one of many Amazon warehouses.
  • eBay gives extra personalized listings, in addition to the flexibility to have eBay workers put collectively listings for sellers.
  • Getting paid from Amazon as a vendor includes having cash deposited straight into your checking account, whereas eBay nonetheless makes use of PayPal for essentially the most half. As well as, prospects pay you straight.


eBay has snapped up fairly a number of corporations because it first launched in 1995, together with PayPal, Kijiji, and StubHub, and had 159 million energetic patrons as of the second quarter of 2021.

So how does eBay earn cash? First, and most significantly, is PayPal. PayPal was spun off from eBay in 2017. The cash switch/cost web site is enormously worthwhile for eBay and makes up virtually half of the corporate’s revenue. PayPal charges can simply reduce right into a vendor’s margins with a 2.9% + $0.30 payment for every sale. However let’s give attention to the a part of eBay that is similar to Amazon—the Market. Again in its heyday, the eBay Market would cost customers an insertion payment based mostly on the merchandise’s beginning bid and a closing worth payment when the merchandise is offered. Right this moment, each vendor on eBay will get a number of free listings.

For instance, If in case you have an eBay store, in line with the web site, you may obtain extra zero insertion payment listings per thirty days, in contrast to these sellers who would not have an eBay retailer subscription. Nonetheless, eBay nonetheless fees a closing worth payment. Nonetheless, the final worth payment calculations have been simplified, and today, eBay is charging a flat closing worth payment of 10% of the sale worth (for many objects).

For energy sellers, eBay gives subscription packages that give sellers a number of free listings for a month-to-month payment, a decrease insertion payment for sellers who go over their allotment, and a less-simplified however decrease vary of ultimate worth charges. With the Market, sellers can improve their listings (higher placement within the search outcomes, extra footage, and so on.) or checklist their objects at a set worth. Fastened worth listings are topic to the identical charges as auction listings.


Amazon has an much more complicated payment construction than eBay. The corporate gives two choices for sellers: they will both checklist as People or as Professionals. For People, Amazon fees $0.99 per merchandise to checklist together with a referral payment that ranges from 8%–45% relying on the merchandise’s itemizing class.

On prime of that, there’s a variable closing payment which, for BMDV (books, media, DVD, and video) objects, isn’t variable in any respect, at a set $1.80 per merchandise. Different merchandise are charged a variable closing payment that’s calculated by the merchandise’s weight.

Sellers can checklist their objects in 20-30 completely different classes (relying on whether or not they’re promoting as People or as Professionals), and for BMDV sellers, have set delivery charges set and picked up by Amazon. These fastened delivery charges are nice for patrons who know that, when buying BMDV objects on Amazon, the full worth could be simply calculated with out trying to find particular person sellers’ delivery charges.

Amazon permits these promoting merchandise already listed on the positioning to checklist their product just by coming into the merchandise’s UPC or SKU quantity. This course of cuts down on the time a vendor wants to arrange a list as a result of the related info has already been enter by Amazon workers. Cost is accomplished by periodic financial institution transfers to the vendor’s account, and sellers are protected by Amazon’s Fraud Safety service.

Each corporations provide vendor safety companies in addition to the flexibility to straight contact a purchaser if a problem arises. Each corporations additionally provide tutorials and buyer assist for sellers who’re simply beginning out.

Key Variations

eBay, the unique public sale web site, used to have difficult and costly promoting charges. Since streamlining their charges, the construction seems easy and simple to know. Amazon, by comparability, could be complicated and irritating to navigate. Pattern calculations can be useful to check the 2 websites. Nonetheless, with multi-tiered pricing buildings and shutting charges, which fluctuate by merchandise class, merchandise weight, and purchaser cost possibility, any examples might be construed as cherry-picking or biased in the direction of one firm or the opposite.

Amazon has a few advantages over eBay. For starters, the positioning does a superb job of creating a purchaser really feel that they’re shopping for straight from Amazon. Vendor’s objects are listed alongside Amazon’s. Purchases could be made utilizing “1-click shopping for,” In contrast to eBay and PayPal, patrons can full their cost with out leaving the Amazon web site. With Fulfillment by Amazon, sellers may even have their objects saved and shipped straight from Amazon’s warehouses.

However, a vendor would possibly favor to make use of eBay to customise and personalize their listings. With the flexibility to publish catchy full-color adverts inside a list, it could be extra interesting and extra prone to lead to a sale than Amazon’s impartial listings.

Find out how to Get Paid

Amazon has a multi-step process to arrange a vendor’s account. Customers are robotically signed up for a Skilled account and Success by Amazon. Account info is enter based mostly on a consumer’s current account (if any). Lastly, there’s a bit for Tax Id Info.

For eBay sellers, the method is easy—open an eBay account (or use an current one) and begin promoting. Getting cash right into a checking account is a little more difficult. Amazon customers receives a commission by way of a direct deposit to their checking account, whereas eBay customers (often) receives a commission by means of PayPal.

Benefits and Disadvantages of Promoting on eBay

Promoting on eBay could be a straightforward strategy to earn cash off of belongings you not use (gently liked toys or in-the-box collectible objects, for instance) or a strategy to promote what you make (Halloween costumes and Christmas decorations). Most buyers and sellers are accustomed to eBay, and its search engine makes it easy to seek out what you want on its platform.

There are, nonetheless, disadvantages to utilizing eBay versus different on-line promoting platforms. First, you’ll have to pay eBay charges for utilizing its platform, you’ve restricted management over how objects are offered, and it’s possible you’ll find yourself with cost points if prospects do not pay you.


  • It’s a must to pay charges, and people payment buildings might change over time

  • It’s a must to compete with related sellers

  • It’s possible you’ll run the chance of not ending up paid on your objects, if a buyer would not pay

Benefits and Disadvantages of Promoting on Amazon

Amazon is a behemoth, and it reaches hundreds of thousands of potential prospects, which gives on-line sellers with the potential of excessive site visitors. Amazon is a widely known on-line buying platform, and when you be taught to tag your merchandise, they could present up in really helpful lists. Amazon will even retailer your merchandise of their huge warehouses if working a small enterprise by way of Amazon. This generally is a vital benefit over utilizing your storage or paying for storage on your merchandise. Amazon Prime buyers usually tend to do the majority of their buying on Amazon, and when you can attain that viewers, you’ll probably pull in additional gross sales.

Like eBay, the charges are a draw back, you aren’t getting any interplay along with your prospects (in contrast to eBay), and your merchandise and your small business are enveloped inside Amazon, so you aren’t getting the chance to develop a model.


  • Amazon reaches hundreds of thousands of potential prospects

  • Amazon is beloved and trusted by web shoppers

  • Your merchandise (when tagged) can present up underneath Amazon’s really helpful merchandise

The Backside Line

Whether or not promoting by means of eBay or Amazon, the secret’s analysis. Given the completely different pricing schemes related to every firm, an merchandise that could be cheaply offered on Amazon might demand excessive charges from eBay. However the greater worth might be justified for the customer service obtained and a selected viewers reached. Each websites provide execs and cons for sellers, however if you wish to create a model, eBay could also be a greater possibility. If you’d like built-in storage on your merchandise, Amazon will be the proper match.

Which is Safer, Amazon or eBay?

E-commerce generally is a dangerous enterprise, however general, Amazon might have extra safeguards in place as a result of you do not have to work together along with your prospects. Amazon handles the funds to the vendor. Nonetheless, each Amazon and eBay have many safeguards in place to guard their sellers and prospects.

Is eBay or Amazon Larger?

Amazon has extra potential prospects than eBay, and it gives extra merchandise than eBay.

How Many Sellers Are on eBay vs. Amazon?

There are roughly 7 million U.S. sellers on eBay. Amazon has roughly 6 million world sellers.

How Many Individuals Store on eBay vs. Amazon?

There are round 182 million world eBay prospects. Amazon has over 300 million energetic customers world wide.

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