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How Amazon Fresh Works


Amazon Contemporary is a grocery supply service accessible to Amazon Prime members in choose cities. Launched in Seattle in 2007, the service has expanded to main cities all through america and choose cities worldwide. Prospects can select from hundreds of things, together with produce, meat, seafood, snacks, and family necessities.

They will then schedule a two-hour supply window, which is free with a minimal buy of $50. Right here we reply some generally requested questions relating to Amazon Contemporary’s service, supply places, and prices.

Key Takeaways

Table of Contents

  • Amazon Contemporary is a grocery supply service accessible to Amazon Prime members in main cities all through america and sure cities worldwide.
  • Members obtain free two-hour grocery supply on Amazon Contemporary and Complete Meals Market orders that meet the minimal buy threshold.
  • Amazon Contemporary is free to eligible Prime members in america.
  • Contemporary Direct and Instacart are two opponents of Amazon Contemporary.

How Does Amazon Contemporary Work?

Amazon Contemporary and Complete Meals Market deliveries can be found for each free trial and paid Amazon Prime members.

Utilizing Amazon Contemporary is straightforward. Prospects sign up to their Amazon Prime account or use the Contemporary app to start shopping. They will select unattended or attended supply, and in addition designate a supply time slot. With attended supply, groceries are delivered in plastic luggage and somebody should be there to obtain them. Unattended deliveries are dropped off on the buyer’s doorstep in temperature-controlled tote luggage.

It’s also possible to use Alexa—Amazon’s cloud-based voice service—to assist along with your buying. Merely inform Alexa so as to add no matter you’d wish to order to your Contemporary cart. In line with Amazon, the extra you employ Alexa to order your groceries the extra useful the system will develop into because it learns your preferences.

The place Does Amazon Contemporary Ship?

Amazon Contemporary is offered to Prime members within the following cities: Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, and Washington, D.C.

In 2016, Amazon Contemporary turned accessible in London, and in 2017, Amazon expanded its Contemporary service to Germany, delivering in Berlin, Hamburg, Potsdam, and Munich.

200 million

The variety of paid Amazon Prime members worldwide as of spring 2021. 153 million are within the U.S. alone.

How A lot Does Amazon Contemporary Price?

On Oct. 29, 2019, Amazon introduced that Amazon Contemporary can be free for Prime members in eligible areas of america. Previous to the change, Contemporary value $14.99 monthly on prime of the Prime membership fee.

Amazon Contemporary shouldn’t be confused with the Grocery and Connoisseur Meals part of Amazon.com. Though it usually carries the identical or comparable gadgets, the latter represents a wide range of completely different sellers, and shopping for items on it’s like every Amazon buy. Supply occasions will differ, and a few distributors supply free transport to Prime members, whereas others do not.

Along with eliminating the Contemporary month-to-month membership charge within the U.S., Amazon mixed the ordering websites for Amazon Contemporary and Whole Foods Market, the grocery chain it acquired in 2017. Prime members additionally obtain free supply when ordering from Complete Meals.

In Germany, Prime members nonetheless have an extra month-to-month membership charge to make use of Contemporary. Nevertheless, in October 2019, Amazon decreased the charge for Contemporary in Germany from 9.99 euros to 7.99 euros monthly. For orders value lower than 40 euros, the supply charge went from 5.99 euros to three.99 euros. Prime members in Germany who don’t need to enroll in a month-to-month Contemporary membership can nonetheless use the service for five.99 euros per supply.

Historical past and Competitors

Amazon is not the primary firm to dream up a fast grocery delivery service. Corporations like Webvan and HomeGrocer began delivering meals to hungry prospects within the mid-Nineties. Whereas each of these corporations are defunct, the demand for residence supply of groceries by no means really pale. The truth is, most brick-and-mortar grocery store chains, like Cease & Store and Big Meals, supply e-commerce and supply companies to their prospects, whereas many different web grocery companies have emerged through the years.

Contemporary Direct

Based in 1999, Contemporary Direct serves prospects in New York Metropolis and surrounding areas, various counties in New Jersey, the larger Philadelphia space, Delaware, and Washington, D.C. A minimal of $30 is required for all orders. These within the 5 NYC boroughs are charged a $5.99 supply charge. Supply charges vary from $6.99 to $7.99 for individuals outdoors these areas. The service additionally delivers to the Jersey Shore and the Hamptons in the summertime season with a $9.99 and $15.99 supply charge respectively.


You may store utilizing Instacart if you happen to dwell in about 5,500 cities in america and Canada. The corporate, based in 2012, is predicated in San Francisco and is partnered with greater than 40,000 retail and grocery shops. Private customers fulfill and ship orders inside your requested timeframe.

The primary order is at all times free. You may select to enroll in Instacart Categorical, which prices $99 for the complete 12 months or $9.99 a month. This selection permits you to obtain free supply for orders over $35.

Nonmembers pay a $3.99-minimum for orders over $35.

The Backside Line

With a powerful infrastructure already established all through America and same-day supply accessible in sure markets, it appeared inevitable that Amazon would enter the grocery market. So long as Amazon Contemporary has a report of fine customer service and the backing of Amazon’s cash, it is more likely to be round for a very long time.



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