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How Much Americans Spend on Halloween

Ghosts, goblins, and ghouls could also be scary, however what Individuals are anticipated to spend on Halloween this yr might be thought of even scarier. The COVID-19 pandemic undoubtedly put a damper on Halloween celebrations in 2020, however customers in the USA spent a document quantity on Halloween in 2021, in line with the Nationwide Retail Federation (NRF). Plans to participate in Halloween celebrations are near pre-pandemic ranges.

Key Takeaways

  • Within the U.S., Halloween celebrations are simply shy of pre-pandemic ranges.
  • Individuals spent round $10.14 billion on the ghoulish vacation in 2021, a document excessive.
  • The common quantity spent on costumes, sweet, decorations, and greeting playing cards per-person is $102.74.

What Halloween Prices

In 2021, 65% of Individuals took half in Halloween celebrations, up from 58% in 2020, and simply in need of 68% in 2019. U.S. customers are projected to spend a document $10.14 billion on Halloween, considerably greater than the $8.05 billion spent in 2020 and $8.78 billion in 2019.

The per-person quantity spent on costumes, sweet, decorations, and greeting playing cards rose to common $102.74—up from to $92.12 in 2020 and $86.27 in 2019. Households with kids spent greater than double the quantity on Halloween objects than households with out kids—an estimated $149.69 versus $73.57.


The p.c of customers who shopped for Halloween in September or earlier. One other 39% shopped through the first two weeks of October.

Worth of Costumes

Costumes account for essentially the most in spending—$3.32 billion in complete—adopted by decorations ($3.17 billion), sweet ($3 billion), and greeting playing cards ($660 million).

For youngsters, dressing up as their favourite character has grow to be a Halloween staple. Superheroes stay fashionable with Spider-Man on the prime. Whereas trick-or-treating, you possibly can simply spot tiaras, robes, and glass slippers, as princesses stay one of the vital fashionable kind of costume (proper behind Spider-Man), with Batman, different favourite superheroes, and witches rounding out the highest 5. Prices for child-sized costumes usually vary from $25 to $40, not together with further props, make-up, and a bag for storing sweet.

Loads of adults are suiting up as properly. The highest 5 costumes amongst adults this yr are fairly evergreen: witch, vampire, ghost, cat, and pirate. Costumes are typically within the $30 to $60 vary, however can soar into the a whole lot for essentially the most dedicated celebrants.

Kids this yr are dressing up as their favourite superheroes and princesses, and oldsters are sticking to conventional favorites, however what about family pets? The most well-liked costumes for pets this yr are largely meals or residing creatures: pumpkin, sizzling canine, superhero, cat, and bumblebee represent the highest 5.

How A lot Cash Is Spent on Halloween Every 12 months?

Individuals are estimated to have spent a document $10.14 billion on Halloween in 2021, in line with the Nationwide Retail Federation (NPF). The quantity spent per-person on costumes, sweet, decorations, and greeting playing cards averaged $102.74.

How A lot Do Individuals Spend on Halloween Sweet?

In 2021, Individuals are estimated to have spent $3 billion on Halloween sweet, and one other $3.32 billion on costumes.

Which Halloween Costumes Are the Most In style?

Superheroes and princesses are the highest picks for kids. Adults desire to decorate up as witches, vampires, ghosts, cats, and pirates.

The Backside Line

In 2021, Halloween celebrations have been near pre-pandemic ranges and the quantity spent on the vacation will probably be one for the document books. “Individuals plan to spend greater than ever to make this Halloween a memorable one,” in line with NRF President and CEO Matthew Shay.

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