2.1 C
Friday, November 26, 2021

Buy now

How Roku Makes Money: Streaming Platform and Devices

Roku Inc. (ROKU) affords a TV streaming platform and streaming units. The platform acts as a TV streaming ecosystem: it permits customers to seamlessly view 1000’s of channels on a variety of streaming providers, and it permits content material suppliers and advertisers to achieve client audiences in markets across the globe. Roku generates income primarily by the sale of digital promoting, instruments for viewers growth, and content material distribution. It additionally sells its personal Roku-branded TV and numerous streaming units, corresponding to gamers, streaming sticks, and good soundbars.

Roku operates throughout the extremely aggressive TV streaming trade. Opponents embrace: legacy pay-TV service operators, corresponding to Comcast Corp. (CMCSA) and AT&T Inc. (T); firms that provide TV streaming units, corresponding to Amazon.com Inc. (AMZN), Apple Inc. (AAPL), and Alphabet Inc.’s (GOOGL) Google; TV manufacturers providing their very own TV streaming options; makers of online game consoles; cellular streaming platforms, corresponding to Twitter Inc.’s (TWTR) Periscope; and firms providing different sorts of promoting platforms, like Fb Inc. (FB) and Snap Inc. (SNAP).

Key Takeaways

  • Roku offers a platform for TV streaming and sells streaming units.
  • The fast-growing Platform section generates probably the most income and income.
  • Roku’s energetic accounts rose to 55.1 million within the second quarter, pushed by gross sales of Roku TV fashions and streaming gamers.

Roku’s Financials

Roku introduced in early August monetary outcomes for Q2 of its 2021 fiscal 12 months (FY), the three-month interval ended June 30, 2021. The corporate posted a quarterly internet revenue of $73.5 million, a big enchancment from the online lack of $43.1 million within the year-ago quarter. Internet income for the quarter grew at a report tempo, rising 81.2% 12 months over 12 months (YOY) to $645.1 million. Gross revenue, which the corporate makes use of as a revenue metric for its particular person enterprise segments, rose 130.4% YOY to $338.3 million.

In its letter to shareholders for the second quarter, Roku stated that world audiences, content material, and advertisers continued to shift from conventional to streaming TV. The corporate famous that it greater than doubled its monetized video advert impressions in comparison with the identical three-month interval a 12 months in the past.

Roku’s Enterprise Segments

Roku operates two most important enterprise segments: the Platform section and the Participant section. It offers a breakdown of internet income and gross income for every of those two segments. The gross loss for the Participant section was excluded from the percentage-share calculation for complete gross revenue reported beneath and within the pie chart above.


The Platform section generates income by the next sources: the sale of digital promoting and associated providers, content material distribution, subscription and transaction income shares, premium subscriptions for patrons wanting ad-free content material, and licensing preparations with service operators and TV manufacturers.

The section’s gross revenue rose 149.2% YOY to $345.0 million in Q2 FY 2021. Internet income was $532.3 million, up 117.5% in comparison with the identical three-month interval a 12 months in the past. The Platform section generates 100% of the corporate’s gross revenue and 83% of internet income.


The Participant section generates income from the sale of streaming gamers, audio merchandise, and associated equipment. It consists of gross sales of {hardware}, embedded software program, and upgrades. Roku sells nearly all of its gamers and audio merchandise to retail distributors within the U.S., together with brick-and-mortar and on-line retailers, in addition to by its personal web site.

The section reported a gross lack of $6.7 million in Q2 FY 2021, a deterioration from the gross revenue of $8.4 million within the year-ago quarter. Internet income for the section rose 1.4% YOY to $112.8 million within the second quarter, comprising about 17% of the corporate’s complete internet income.

Roku’s Current Developments

On Aug. 4, 2021, Roku famous that the full variety of energetic accounts in on Roku’s platform rose 1.5 million YOY to a complete of 55.1 million in Q2 FY 2021. The corporate stated that development in energetic accounts was pushed by gross sales of Roku TV fashions and streaming gamers. Roku makes use of energetic accounts, that are outlined as any person accounts which have streamed content material on the corporate’s platform throughout the final 30 days of the measurement interval, to measure the scale of its person base.

Related Articles


Please enter your comment!
Please enter your name here

Stay Connected

- Advertisement -

Latest Articles

%d bloggers like this: