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Friday, September 17, 2021

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Oh, The Places You’ll Go By Blogging

I’m a small-town trial lawyer by commerce.

Over 17 years, I made it to county courthouses in cities the likes of Viroqua, Prairie du Chien, Sparta, Black River Falls, Whitehall, and Mauston, Wisconsin. Often I made it to courts in Madison, Minneapolis, and Chicago, Illinois.

I don’t consider I used to be ever invited to talk to a authorized business group. And solely as soon as was I requested to pen an article for publication.

Not in my wildest goals may I’ve envisioned being invited to talk in Europe to a global viewers of attorneys, expertise executives, and in-house counsel.

Two weeks in the past, that’s the place I used to be. In Amsterdam on the Lexpo authorized innovation and expertise convention presenting on the ability of running a blog and social media.

Out of the blue final fall, I obtained a name asking if I may converse and what my charge and bills could be. Wonderful. “Might you come to Amsterdam, some place you’ve by no means been? We’ll pay your manner and put you up. You actually ought to convey your spouse as you’re already being paid to come back to Europe.”

Hey, possibly Rob Ameerun, Lexpo’s founder and organizer, didn’t say precisely that, however it sounded identical to that to me. It was actually one thing that was going to make me a star at house — we hadn’t been to Europe since we backpacked and hitchhiked throughout the Continent on $10 a day 35 years in the past.

The rationale I used to be in Europe was easy. I weblog.

Rob and the one that advisable me to Rob knew of me and my ardour for running a blog and social media, the topic of my discuss, due to my weblog publication, Real Lawyers Have Blogs.

Wilder to me nonetheless was that, because of running a blog and social media, folks from any variety of international locations on the convention knew who I used to be. Invitations to talk in London and Lithuania adopted.

I’m not alone relating to American running a blog attorneys being invited to Europe this spring.

Veteran regulation bloggers Jordan Furlong and Ron Friedman joined me as audio system at Lexpo.

Staci Riordan, longtime style regulation blogger and chair of Nixon Peabody’s style observe, is featured today within the Worldwide Trademark Affiliation (INTA) Every day Information for her presentation in Barcelona yesterday on advocating for a model on social media, as a social media influencer your self.

Staci was not alone in Barcelona. From longtime China regulation blogger, Dan Harris, over the weekend.

If you will be in Barcelona throughout INTA 2017, please tell us by way of an electronic mail to agency@harrisbricken.com and we’ll do our utmost to have certainly one of our attorneys meet up with you there. 4 of our attorneys will probably be there all through the convention, together with two of our attorneys from our Barcelona workplace, Nadja Vietz and Joaquin Cabrera. Along with our home-grown expertise, Mike Atkins (world well-known for his Seattle Trademark Lawyer Blog) and Alison Malsbury (who spoke at INTA final yr on hashish logos) may also be attending.

All the U.S. attorneys Dan talked about bought to Barcelona because of running a blog. Heck, along with a profitable worldwide observe, Dan’s agency has constructed maybe the main hashish observe within the nation on the again of the Canna Law Blog.

Crazier but, Dan’s letting about 10,000 convention attendees from 140 international locations know to search for him and his colleagues whereas in Barcelona — by way of one of the crucial extensively learn worldwide authorized publications, his agency’s China Law Blog.

Then this morning I see the dean of regulation running a blog along with his LawSites blog, Bob Ambrogi, share on Facebook an image of his house for the following week — a Danube River cruiseboat leaving from Munich.

Bob’s identified internationally for his experience on the Web and authorized expertise, largely due to his running a blog. Because of this he’s going to be educating at a bar affiliation convention cruising the Danube.

I don’t share these tales to impress you, however to impress upon you the chance that running a blog presents you as a lawyer.

After all you must have some experience; running a blog just isn’t “faux it until you make it.” However running a blog places you on the map, builds a reputation for you, and makes you a beautiful speaker for convention organizers to ask. Stars appeal to an viewers.

Know that the attorneys right here have constructed their names with a weblog. They’re not writing articles printed in a bit of a regulation agency web site claiming to be a weblog.

These attorneys and I struck to attach and interact on the Web with an unbiased publication, our blogs, and the usage of ancillary social media, together with Twitter and Fb. We constructed a model for a weblog publication and ourselves.

Positive, outstanding attorneys who don’t weblog will probably be invited to talk at conferences world wide simply as they all the time have. However small city children like me wouldn’t get there with out running a blog.


Kevin O’Keefe (@kevinokeefe) is the CEO and founding father of LexBlog, which empowers attorneys to extend their visibility and speed up enterprise relationships on-line. With LexBlog’s assist, authorized professionals use their material experience to drive highly effective enterprise improvement by way of running a blog and social media. Go to LexBlog.com.

LexBlog additionally hosts LXBN, the world’s largest community {of professional} blogs. With greater than 8,000 authors, LXBN is the one media supply that includes the most recent lawyer-generated commentary on information and points from across the globe. Go to lxbn.com now.

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