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Weightless Economy Definition


What Is the Weightless Financial system?

The time period “weightless economic system” refers back to the commerce of intangible or summary services resembling consulting, software program, {and professional} providers. The weightless economic system sells concepts, data, experience, or providers.

Different phrases, resembling post-industrial economic system or new economic system, are additionally used to explain these intangible merchandise.

The idea of the weightless economic system largely developed on the flip of the twenty first century with the rise of information technology and the various merchandise related to it.

Key Takeaways

  • The weightless economic system is made up of intangible services.
  • The expansion of data expertise has given the weightless economic system a dominant function in comparison with conventional parts of the economic system resembling manufacturing and distribution.
  • For entrepreneurs, the weightless economic system has created alternatives for a quick ramp-up from an concept in its infancy to a worthwhile enterprise.

Understanding the Weightless Financial system

Granted, weightless merchandise have existed all through civilization: Music is one. Nevertheless, it’s only for the reason that mass adoption of computing and the event of the web that economies have develop into dominated by weightless merchandise.

It’s now doable to ship services to massive numbers of consumers and throughout nice distances with out the necessity to manufacture, ship, or retailer these services utilizing bodily labor and machines. Some merchandise, like music or software program, should be created solely as soon as earlier than being distributed at minimal price to as many shoppers as need them.

Making Music within the Weightless Financial system

For instance, a musician data a track solely as soon as. Up to now, a document firm wanted to bodily manufacture vinyl data or CDs reproducing the track, bundle them, transfer them from factories to warehouses, and at last ship them to document shops the place they may very well be bought by clients. All of those levels contain prices by way of each cash and labor.

In the present day, that very same artist and document label can distribute their music on-line by means of streaming providers resembling Spotify and on-line marketplaces such because the iTunes Retailer. Though the time wanted to provide a track is basically unchanged, its supply is nearly easy and instantaneous whether or not the track is offered to 1 buyer or a million.

The Economics of the Weightless Financial system

An economist this instance would say that the musician has a marginal cost of production of almost $0. Subsequently, the marginal profit related to promoting every extra track is basically 100%. After getting already recorded the track and made it obtainable on the market on-line, it prices you virtually nothing to promote every extra unit.

That is the basic purpose why it’s doable for some expertise firms to develop into so worthwhile in a comparatively quick period of time. Within the weightless economic system, there’s virtually nothing stopping an organization from buying a big pool of consumers if demand for the services or products takes off.

When a services or products involves dominate its market, the corporate that produces it may well obtain virtually limitless progress and profitability within the weightless economic system. Examples are Microsoft’s Home windows working system, Google’s search engine or Android working system, and Fb’s social community and promoting platform.

All of those merchandise have substantial ongoing prices associated to their administration, advertising, and product enhancements. However their manufacturing prices are minimal.

By comparability, conventional corporations resembling manufacturing vegetation and brick-and-mortar retailers face extra obstacles to progress and profitability because of the increased prices and logistical hurdles they need to overcome with a purpose to make their gross sales.

Actual-World Instance of the Weightless Financial system

The weightless economic system is characterised by data expertise and is made doable by intellectual property rights. An artist can not make cash promoting songs on-line if their rights to these songs should not protected by copyright laws.

One of many penalties of the weightless economic system is that it permits new entrepreneurs to supply services to a big potential buyer base with comparatively restricted barriers to entry.

For instance, if coding is a part of your skillset, you’ll be able to create a smartphone software and promote it by means of the Apple and Android app shops. Though there are actually prices concerned in doing so, these prices pale compared to the price of establishing a manufacturing facility, for instance.

In 2011, Garrett Gee created a barcode scanning software referred to as Scan whereas he was a scholar at Brigham Younger College. In 2014, he offered the appliance to Snapchat for $54 million. Though Gee is an outlier in having achieved this degree of success, his story is consultant of the type of success that’s made doable by the weightless economic system.



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